"... an Executive Coach can help an AFL Coach by . . . fine-tuning in areas of Leadership, Communication and Strategy that can help your confidence and the confidence and performance of your team. . . . .
Neale Daniher, AFL Senior Coach, Melbourne Football Club

"George unravels the way we are and gives simple, understandable advice to achieve profound change. Now his thoughts are in print. They should carry a warning. Enthusiasm is contagious." . . . .
Ian Herdman, Chairman QDC Technologies

"George Norris is a great storyteller . . . the underlying philosophy in all his stories is how to better yourself and even more important how to better others." . . . . Peter Schwab, AFL Senior Coach, Hawthorn Football Club

"George is very much about winning in business, life or sport . . .if you are after tips from the coach's coach or quotes from the eminently quotable, then this book must be recommended reading" . . . . . .
David Williams, QMA Leader, BMW Australia Ltd